Conventional cotton often uses more pesticides than any other crop currently grown globally, and these toxic chemicals can be harmful not only to the farmers involved in growing the cotton but also could be harmful to consumers and our greater ecosystem also.
The dyes used for our beautiful designs & prints are inks that have a low impact on our environment. A low-impact dye is a dye that has been classified by the Oeko-Tex Standard 100 (an international certification process) as eco-friendly. They do not contain toxic chemicals or mordants (which fix the dye to the fabric), require less rinsing and have a high absorption rate in the fabric, which coupled with a decreased use of rinse water create less waste water. (Source).
All our beautiful designs are printed using low-impact dyes.
Low-impact dyes do not contain heavy metals or other toxic substances, are energy-saving (due to less temperature used for fixing dyes) and uses less water, salt and processing materials overall. It is also more readily recyclable and there is no need for discharge and drain processes that waste large amounts of water, such as is used with other dyes and inks. Even the waste water can be reused as the whole process occurs at a neutral pH level of about 7.0, meaning no acids or alkaline need to be added to the water used.